Web Design

We view a business website as the foundation for all web based marketing.

A well designed website can potentially generate highly qualified sales leads, increase sales, increase staff effectiveness, reduce costs … and more.

This page contains links to a number of the web sites I’ve created for small businesses in and around the Cupertino, San Jose, Silicon Valley, California area and will give you an idea of my approach to website design. All were designed to make it easy for visitors to navigate and find information quickly — usually within two clicks.

We are marketers first. This means the websites we do for our clients are custom designed to complement existing marketing activities.

Complementing existing marketing activities could mean anything from visual complements to tactical, or operational, complements. For example, after visiting one of our clients websites, a visitor could most likely pick out a clients brochure or other collateral material from a tabletop full of brochures — just from the visual look alone. We transfer the equity a client has in existing name/logo and collateral material to a client’s website.

An example of having a web site as a tactical complement to an existing marketing plan could be something like a lead generating program targeting a specific audience. A multi-pronged marketing approach involving traditional media, direct mail and trade shows could center on a web site. The web site would be designed to:

• Provide the primary means of providing in-depth product information to the target audience. Any material handed out at a trade show would be summary in nature and reference the web site for more in-depth information. The same would hold true for ads, where interest would be generated but lead to in-depth product information on the site.
• Provide the primary lead gathering conduit through E-mail and feedback links. Since leads collected through the web site are already in electronic form, they could easily be fed directly into lead tracking and follow-up programs such as ACT® or Goldmine®

 What is included with a CommCraft website:

• Marketing consultation concerning website strategy and integration of a website with clients existing marketing plan, social marketing initiatives and collateral material.
• Custom masthead art based on existing collateral material supplied by client; buttons, backgrounds, links and contact pages customizing the site to fit the client’s visual identity generated using NetObjects Fusion.
• Forms and help guides for client supplied material such as web site copy, search engine information and graphics materials in electronic or printed form.
• A feedback form on the client web site where form information filled in by site visitors would be E-mailed to client (on compatible servers).
• Access to view “Work in Progress” of a client’s site on CommCraft´s own web site.
• Domain name registration and/or transfer (when necessary).
• Posting of website to a compatible host server.
• Website promotion to the top search engines/directories
• Website graph and statistical feedback using Google Analytics.