CommCraft web sites are designed to complement existing marketing activities
We are marketers first. This means the websites we do for our clients are custom designed to
compliment existing marketing activities.
Complementing existing marketing activities could mean anything from visual complements to tactical,
or operational, complements. For example, after visiting one of our clients web sites, a visitor could most likely pick out a clients brochure or other
collateral material from a tabletop full of brochures — just from the visual look alone. We transfer the equity a client has in existing name/logo
and collateral material to a client's web site.
An example of having a web site as a tactical complement to an existing marketing plan could be
something like a lead generating program targeting a specific audience. A multi-pronged marketing approach involving traditional media, direct mail and
trade shows could center on a web site. The web site would be designed to:
- Provide the primary means of providing in-depth product information to the target audience. Any material handed
out at a trade show would be summary in nature and reference the web site for more in-depth information. The same would hold true for ads, where interest
would be generated but lead to in-depth product information on the site.
- Provide the primary lead gathering conduit through E-mail and feedback links. Since
leads collected through the web site are already in electronic form, they could easily be fed directly into lead tracking and follow-up programs such as ACT® or Goldmine®